Episode 142 min15 January 2024

The Future of eCommerce in FMCG

In the inaugural episode, John discusses the evolving landscape of eCommerce in the fast-moving consumer goods sector, drawing on his experience leading digital transformation at HEINEKEN across 30+ markets.

Show Notes

In this episode, we explore the key trends shaping eCommerce in FMCG: the rise of quick commerce, the importance of first-party data, and how traditional brands can compete with digital-native disruptors.

Topics Covered

• Building eCommerce capabilities from scratch
• The B2B vs B2C digital commerce debate
• Why culture eats strategy for breakfast in digital transformation
• Lessons from scaling across 30+ markets