Deliver Transformational Growth without channel conflict or margin erosion.
Growth stalls when commercial reality and digital ambition drift apart. I help FMCG and B2B leaders bridge that gap. With 25+ years driving execution for global brands like HEINEKEN, Nestlé, and Musgrave, I provide independent executive advisory backed by a curated network of specialist partners.
A Track record of Building Digital Excellence
"I am not a career consultant; I am a career commercial leader. With over 25 years of executive experience across FMCG, wholesale, and multi-market distribution, I bring battle-tested pragmatism to your boardroom."
WHAT COMMERCIAL LEADERS SAY:
"John's ability to navigate eRetail and 3rd party marketplace challenges is exceptional. He brings battle-tested operational capability to high-stakes decisions."
— René Sánchez Valle, Global Head of Sales | HEINEKEN International
"By relentlessly refocusing the division on frontline sales execution and logistical efficiencies, John was a primary driver in restructuring the business and returning it to profitability."
— Eoin McCormack, Former Managing Director | Musgrave Wholesale Partners Ireland
Start with the intervention that unlocks your next commercial move.
I don't deliver theoretical playbooks; I deliver practical paths to decisive commercial action. I partner directly with you to solve specific growth constraints. For complex, multi-disciplinary requirements, I bring in a curated network of trusted specialist advisors so you get exactly the expertise you need, flawlessly executed. Choose the intervention your business needs right now:
Route-to-Consumer (RTC) Diagnostic & Commercial Reinvention
Stop margin leakage and redesign traditional B2B models to serve a modern, fragmented trade. I bridge the gap between high-level strategy and frontline sales execution, helping you optimize distributor networks and reduce your cost-to-serve.
Learn moreDigital Transformation & B2B eCommerce
Transform "digital dog years" into sustainable commercial growth. I guide organizations in scaling their eB2B capabilities—from initial pilots to full-scale digital ecosystem deployments—capturing new revenue streams without risking market disintermediation.
Learn moreExecutive Advisory & Fractional Leadership
Secure dedicated, battle-tested leadership to steer large-scale transformations, shape route-to-market strategies, or fill critical gaps. You get my on-the-ground executive execution, without the overhead of a full-time hire.
Learn moreCommercial Due Diligence & M&A Advisory
Deep, practitioner-led commercial assessments for investors, PE firms, and scale-ups. I conduct rigorous sensitivity analyses and validate 'right-to-win' drivers to help you de-risk complex retail, FMCG, and supply chain investments.
Learn moreBoard Advisory & Strategic Partnerships (AI Governance)
Growth with guardrails. Leveraging my certified AI and Corporate Governance expertise, I act as an independent sounding board for directors and investors, ensuring complex tech alliances and management plans are safely governed and executed.
Learn moreExecutive Coaching & Mentorship
1-on-1 coaching for senior leaders and founders navigating complex digital and commercial shifts. I provide the capability building and mentorship required to empower your teams to drive adoption and sustain long-term transformation.
Learn moreA Track Record of Excellence & Execution
HEINEKEN International
HEINEKEN Ireland
Musgrave
Nestlé / Glanbia
Board & Advisory Roles
Education & Development
AI Governance Certificate (Distinction) — The Corporate Governance Institute
Diploma in Corporate Governance (Distinction) — The Corporate Governance Institute
Building Digital Partnerships & Ecosystems — INSEAD
E2E Supply Chain Leadership — IMD Business School
Let's Start a Conversation
"Whether you need to solve an immediate route-to-consumer challenge, secure battle-tested fractional leadership, or align your board on commercial AI governance, I welcome the opportunity to discuss your next strategic move."